We are a research agency that connects the corporate
world to different realities.

We believe that research is a powerful tool capable of revealing the feelings, emotions, and experiences that inhabit different individuals.

Investigating these contexts helps us understand, in an integrated and consistent manner, what guides their consumer behaviors.

Data bring us facts; dialogues bring us understanding.
Asking why takes us to unusual places.

WHAT / HOW WE DO → 

We study and investigate behaviors. 

Whether through in-depth and lengthy studies, quick strategic sprints, co-creative workshops, research mentoring, or any other possibility, behavior is always our starting point.

EYE CONTACT

At APOEMA, we approach, welcome and listen with presence. For us, the truths are between the lines.

SIDE BY SIDE

We like to work together, we believe in cooperation and flexibility. When everyone comes out on top, we get happy.

OPEN-MINDED

For us, the world needs more courageous people to step out of the commonplace. We deconstruct stereotypes and broaden perspectives.

STRAIGHT TALKING

We don't believe in half-truths. At APOEMA, we get straight to the point. The struggles make us grow

CONTENT →

. RETICÊNCIAS

The APOEMA newsletter. 

Our goal is to explore, on a monthly basis, perspectives beyond the ones we typically encounter regarding various behavioral themes that we are studying or observing.

QUEM TORCE TAMBÉM JOGA

2022

In a year of the World Cup and elections, still in a pandemic context, and in the country of football, this study aimed to understand who the passionate fans of the World Cup and the Brazilian national team are.

O ÊXODO HUMANO

2021

A study that delved into the movement of different profiles of people who migrated from metropolises to small and medium-sized cities.

PARTNERS WE HAVE WORKED WITH →

"The heart overflowed with so much information that we don't think about in our day-to-day. APOEMA gave us a lesson about athletes - an extremely rich and complete material. It was incredible; the best moment of the year for us."

 — Nike marketing team

"They have an unparalleled sensitivity. We had a significant challenge, and APOEMA impressed us with the organization, depth, and quality of everything, from start to finish. It helped us a lot strategically." 

— QuintoAndar consumer insights team

"It was a very smooth process. It was a relationship between people, and it was very collaborative. I always wanted to hear APOEMA's opinion because I saw that they had a very sensitive and human perspective. They brought a visual and conceptual sensitivity that charmed everyone."

 — O Boticário branding team

ABOUT US →

With generous ears and curious eyes, we prefer to listen before coming to conclusions. Not the other way around.

JULIA ADES

Head of research and content

With a degree in Social Communication from ESPM-SP, she has also taken many courses focused on the behavioral universe: Behavior, Culture & Communication (UCSD - CA); Behavioral Neuroscience (Casa do Saber); Visual Anthropology (Franklin Lopes); Consumer Psychology (ESPM).

She likes to delve into everything that involves human behavior and is always bringing new connections and analyses to APOEMA. Her sensitivity and creativity are forces that enhance behavioral research and the connection with the human being behind each consumer.

Julia has been working in the field of Behavioral Research for more than 10 years and, before founding APOEMA, worked with clients such as Skol, Google, Unilever, Ambev, Elo, among others.

HELENA DIAS

Head of research and projects

With a degree in Social Communication from ESPM - RS, she has also taken courses aimed at improving processes, managing people and new methodologies: Agile Methodologies (Bloco Ágil, Perestroika), Emotional Intelligence (Conquer), Design Thinking (ECHOS), How to be a good leader (The School of Life).

She likes to navigate between different topics and is always looking to discover something new: from behaviors to tools to be used in APOEMA’s projects. Her openness to constant experimentation and learning is a strength that enhances her connection with people.

Helena has been working in the field of Behavioral Research for over 12 years, with experience in Brazil and Portugal. Before APOEMA, she worked with clients such as IKEA, Diageo, NIVEA, Visa, Itaú, Netflix, among others.

MILLENA CUNHA

Content Assistant 

She holds a degree in Geography from UFRJ, but she truly found her calling in behavioral research when she started working at APOEMA. Since transitioning to this field, she has taken courses focused on research structuring and operation, methods and approaches, and quantitative investigation: Research Ops (Mergo); Exploratory Research (Learning Design); Data and Quantitative Research (Mergo).

She enjoys learning about diverse topics, is curious and open-minded—qualities that enhance a multifaceted and plural perspective for each study.